Blue Camel: a faceted blue camel head in navy and gold, after the original painting

From ideation
to operation.

Blue Camel Consulting is Jeff Pinto's independent data science and AI practice, thirty years into the same job: shipping working systems, from the first idea through to the thing your team runs on Monday. The technology generation turns over every few years, and what you are buying stays the same. You are buying the outcome.

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Six generations, one job

2020 to 2026 Large language model evaluation and judge design, at a large social platform. Measuring what is in a training corpus, and what a model is actually doing.

2017 to 2019 Neural natural language processing, at CAMH and the University of Toronto. Word embeddings and sequence models on clinical text, published at CLEF.

2009 to 2015 Marketing analytics and early machine learning, at Sparkroom and Nelnet and under the first Blue Camel Consulting. Recommenders, collaborative filtering, warehouse builds.

2007 to 2008 Geographic analysis and automated monitoring, at SkyPower, across fifteen engineering subcontractors on wind and solar sites.

2000 to 2004 Retailer integration and message brokers, at Skulogix, when the plumbing between two systems was a project rather than a library.

1996 to 1999 Transactional websites, at IBM Canada, when the question was whether anyone would type a card number into a browser.

AI is the current generation, and it is also the sixth time in thirty years that a buyer was sold a technology when what they needed was an outcome. We wrote down what changes and what does not the last time this question came up.

Selected work

A large social platform · 2025

Measuring the personal data in a training corpus, for a large social platform

The scanner returned a number nobody believed, and the fix on the table took two quarters. We measured it instead, for about $400.

A large social platform · 2023

Making the launch numbers trustworthy, for a global consumer hardware programme

Three months from launch, the org had stopped believing its own dashboard. So we put the numbers on call.

Uber · 2019 to 2020

Reading a growth launch as a supply problem, for Uber

The deck said it was a demand story. The dispatch system underneath said otherwise.

All case studies

Contact

Have a problem that fits? Write to jeff@bluecamelconsulting.com with two or three sentences on what you are facing. If it is a fit, the reply usually includes a first artifact, not a meeting request.

Pricing is scoped per engagement. Write with the problem and we scope the work, and the cost, together before anything begins.