Work

Five engagements, twenty-four years apart, and the same job every time.

Each of these is written the same way: the problem in the buyer’s words, what we did, what happened, and what it had been costing them to not know. Where we got something wrong, that is on the page too.

Recent work is under agreement and is described without a name. Older work is named, and stays at the level of detail a resume carries. We do not publish a client’s economics, named or otherwise.

Case studies

Current: AI trustworthiness monitoring Blue Camel Consulting · 2026. The live service line: a health card for your AI, a demo you can walk through, and the sell sheet behind our outreach. Measuring the personal data in a training corpus, for a large social platform A large social platform · 2025. The scanner returned a number nobody believed, and the fix on the table took two quarters. We measured it instead, for about $400. Making the launch numbers trustworthy, for a global consumer hardware programme A large social platform · 2023. Three months from launch, the org had stopped believing its own dashboard. So we put the numbers on call. Reading a growth launch as a supply problem, for Uber Uber · 2019 to 2020. The deck said it was a demand story. The dispatch system underneath said otherwise. Moving the objective one step downstream, for Grand Canyon University Grand Canyon University · 2012. A flat media budget across four channels, and two teams who could never agree on a number. The fix was not the math. Taking a third-party logistics operation from cash burn to breakeven, for Skulogix Skulogix · 2000 to 2004. The thing eating the margin was not logistics. It was compliance, and compliance turned out to be the product.

Also in the record

Work that has not been written up here yet, all pre-2020 and all nameable: clinical natural language processing at CAMH and the University of Toronto, published at CLEF 2018. Conversational AI product leadership at Blue Mesa Health, acquired by Virgin Pulse in 2020. Procurement and vendor evaluation for the Ontario Medical Association Big Data initiative through nD Insight, 2008 to 2009. A business-intelligence build and a platform migration at Sparkroom and Nelnet. A content recommender for TruCentric and reporting for PowerHub under the first Blue Camel Consulting. Aviation analytics for SkyRegional. RFP responses for BC Health Services. Renewable-energy analysis at SkyPower. Transactional web work at IBM Canada, 1996 to 1999.

The long-form versions of much of this are on Jeff’s personal site. The reading list is here.

Contact

If one of these looks like your problem, write to jeff@bluecamelconsulting.com.